1) Have a look at the website and make sure it looks professional. If they have put some thought into it they probably will put some effort into recruiting their staff too.
2) Don’t be impressed by pages and pages of text. Websites often write a lot of content to rank better in search engines.
3) Don’t’ believe all they say about training their staff in house etc. Very few will conduct regular trainings, most will have an induction day which includes some basic training. Catering is a hands on business and on-the-job experience is both essential and invaluable.
4) Select the few you like and if you have time give them a call. Calling takes more time then writing a generic email, but will give you a chance to ask more questions and more specific ones, get an immediate reply and understand if the person you are talking to is clued up and their voice instills confidence and conveys passion. In fact many times your decision will come down to the best impression you received.
5) If you don’t have the time then just send an email asking for a quote. Always keep in mind that the price you pay will reflect the quality and experience of the staff you get. Check whether the quote includes VAT or not!
6) If you have a small party or you are a small catering company you should go for a smaller company as your business will mean more to them.
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